Joining forces in May 2012, Mosaic and Lehigh Carbon Community College (LCCC) have created a brand and marketing campaign that some call ‘heroic’. The marketing covers the gamut – from traditional to online advertising. The campaign started with a simple, but powerful message about the value of a community college education.
The ‘value’ campaign continues to promote the high-quality and valuable education associated with attending LCCC. The campaign speaks to the academics, as well as the financial benefit of an LCCC education. Reiterating LCCC’s long-standing tagline, “Start here, go anywhere”, the value campaign expresses that an LCCC education is the foundation to a prosperous future. The campaign began with actual students expressing ‘value statements’.
Throughout our joint efforts, the ‘value’ campaign has grown and evolved and began showcasing the ‘value’ one receives from an LCCC education as being heroic. The students in the campaign took on personas as superhero characters, and those characters were brought to life their very own graphic novel, The Guardian and the Graduates. Not only was Mosaic thrilled to dive right into the graphic novel genre with LCCC, the team was able to take this one step further with an interactive website, truly making this an integrated campaign.
By blending unparalleled marketing prowess, along with our data driven and technical savviness, Mosaic creates the solutions to cultivate your brand.
We’re an eclectic bunch. We’re witty, talented and passionate about all things creative. We’re storytellers and designers, bringing your brand to life. We’re technologists and love developing code, making the interaction with your brand cool and effective. By partnering with Mosaic, you are getting the best combination of marketing and technology geeks and strategists, bringing the best solutions for your business.
Mosaic Advertising integrates HR Portal for Albarell Electric
We’ve added a new platform HR platform for Albarell. Interested candidates can now apply directly online and will receive instant notifications that they’ve received their application and resume.
In addition, HR can now vet candidates internally without an expensive third party platform. To learn how we can integrate this feature into your website, call us directly at 610-451-1693.